No Words Can Describe The Awesomeness…

  If a normal picture is worth a thousand word, this one is worth a million.  From now on whenever anyone asks what we are all about, I will just show them this picture.  This should be the entire About Us section. That’s all.

Matterhorn Book Club Open Thread

The Matterhorn  book club is HERE! Remember, there’s two ways to join the on-line discussion: On twitter. Search for the Ultra Manly Book Club hashtag: #iUMBC, then post with that hashtag to join in.  The official club is tonight at 9:00 CST, but feel free to comment whenever. Add your thoughts to the comment section […]

Jimmy Fallon’s Do Not Read List

Yesterday we gave some books that are NOT for men. Jimmy Fallon obviously is on board with helping guys choose what to read and what to avoid. See the below videos and be thankful that you avoided these books!

The Absolute WORST Books for Men

Men, have you been seduced by cheap marketing tricks such as “New York Times Bestselling” or the phrase “Everybody’s reading it”?  Have you picked up these strongly recommended books only to discover that reading it is like eating one of those wildly over-rated Jelly Bellies that taste like boogers or vomit?  Have you been tricked […]

You Are What You Read

“If we encounter a man of rare intellect we should ask him what books he reads.” Ralph Waldo Emerson   We’ve all heard the phrase “you are what you eat”, but what about what you read?  If your physical makeup is determined by what you feed your body, shouldn’t we assume that your mental makeup […]

Matterhorn the RIDE!!!

You can see how dedicated we are to the book club, not just in our PREviews and REviews, but also in how we go the extra mile to immerse our readers in the book club experience. For instance, last week we brought you Matterhorn Deodorant, this week we do you one better. Introducing a new […]

Real Men Read Harry Potter

 Harry Potter is by far the #1 best-selling book series of all time (100 million more copies sold than the #2 book series which is…wait for it…Goosebumps), yet I feel like HP gets a bad rap from men who have yet to read them. Maybe it’s that the first two books were originally written for […]

The Starbucks Effect Becoming the Amazon Effect?

(I, apparently, have given up on pretending to not be obsessed with all things Kindle.)  Yesterday’s post about Amazon Kindle partnering with local libraries got me thinking about the role of eBooks in the reading market.  With Amazon now offering direct lending between users, library lending, textbook borrowing, and free out of copyright books, I […]

Kindle Library Lending: Yes. Sir.

At the risk of making it seem like we’re obsessed with the Kindle on this site, I have to admit: I’m obsessed with the Kindle.  Especially after experiencing first-hand Amazon’s latest feature myself: Library Lending. Amazon announced last month a partnership with 11,000 libraries, where all you need is a library card to get access […]

Classic Manly Read: Catcher in the Rye

The Catcher in the Rye JD Salinger     I first “read” Catcher in the Rye when I was a sophomore in high school, but despite my moderately satisfactory exam grades, I admit that I actually read SparkNotes and conned my way through the entire Catcher process. That’s the way it was for me as […]